King of the Pool Party: Buzz Pop Cocktails
Stephen L Kanaval | Wednesday, 21 December 2016 11:27 (EST)
Nowadays, one of the biggest draws in Las Vegas, besides the gambling and shows, are pool parties. If you have never been to a City of Sin pool party, it goes a little like this: pulsating dance music, crystal clear mega pools, rooftop views, bathing suits and cold beverages. A great pool party is not hard to find in Vegas and many other nightlife hot spots are adopting the style because it brings in so much money. The pool party is the daylight nightclub and every hotel in Vegas has a unique product. For example, Bare at the Mirage urges women to sunbathe topless in a European style atmosphere. Partiers can usually enter these dens of luxurious debauchery for up to $40. Rooftop pools in Vegas can net $1 million per week and if any big name DJs come to spin that number can double. It goes without saying, alcohol sales are through the roof. The Las Vegas Review Journal reports that 4,000 bottles of vodka and 2,000 bottles of champagne were ordered when Encore Beach Club at the Wynn opened its doors on Memorial Day Weekend. In this billion dollar market, we are watching one company with a product perfect for this environment: Buzz Pop Cocktails™.
Buzz Pop Cocktails™ are all-natural, gourmet sorbets made exclusively with fresh fruits and premium alcohols. They contain NO artificial flavors, coloring or added high fructose. Buzz Pops™ are gluten free, vegan, fat free and under 100 calories. Buzz Pops has created almost 60 different items of which some will be seasonal.
Buzz Pop Cocktails has found a way to freeze premium alcohol and smartly combine it with Italian style sorbet to make a prime pool party must-have. Imagine sweating in the sweltering Nevada sun drinking cold beer and then a waitress passes you a fruit-filled, alcoholic pushpop, wouldn’t you be exhilarated? The freezing process is patent pending. It does not modify the taste of the liquor or change the viscosity, which makes it maybe the best thing to hit Vegas since neon! Buzz Pops are modeled after the 1960’s style see-through pushpops. The see-through wrapper also allows the customer to see all the luscious chunks of fruit inside.
Buzz Pop started in the 5-star restaurant world of Las Vegas with Master Chef Jason Isaacs and Executive Chef Eric Kroeker. Working together at a restaurant on the Strip, these two chefs came up with a way to do the impossible: freeze alcohol. To market and sell this great invention, Erick and Jason turned to Joseph Isaacs, Jason’s father and a Tampa Bay real estate mogul, and the brand began to form. Soon after, the brand brought on Shark Tank’s Kevin Harrington. If you are not familiar with the show or Harrington’s success, you may recognize the phrase, “but, wait! There’s more!” from the Ginsu Knife infomercial. The creator of the infomercial, Kevin was named as one of the top 100 entrepreneurs in by Entrepreneur magazine and has been an extremely successful business owner for several decades. Harrington has helped make products like the Food Saver and Tony Little’s Ab Isolator into household names. With this strong team in place, Buzz Pops has more than 60 flavors and sits on the precipice of going global. Here in the United States, the adult indulgence is soon to be in other party cities like Miami and aboard cruise ships. In addition, Buzz Pops will also be passed out at outdoor festivals and concerts across the country.
Buzz Pops will sell at these high-end pool parties for $15. The product offers pool-partiers, concertgoers and cruise ship revelers the chance to get the same cocktail experience time and time again. Anyone who has been to a nightclub will understand that getting the same quality cocktail back to back can be a miracle. Every bartender makes a drink differently and many times the speed in which a bartender needs to operate at can impact the pouring and consistency of the mix. Buzz Pop Cocktails provide the chance to get the same quality experience with regularity and for a good value.
This is a unique product for a unique market. Buzz Pop is just hitting its stride and as the company enters the market in Florida – home of Spring Break, beaches and constant hot temperatures – it will certainly take off full speed. Buzz Pops target market will be millennials but as the brand expands to cruise lines and concerts under sunny skies, it will be clear to all audiences that paradise might reside in a pushpop.
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